DFOF didn’t attend the Crunchies, so he is relying on flickr and blogs for his coverage. The folks from Zivity sponsored the photo shoot.
It was, by many accounts, an excellent bash. For those that don’t know, the Crunchies are the
The Internet Startup world’s equivalent of the Oscars
Across the vast expanse of chinos, dull blazers, and blue shirts, the occasional glimpse of something resembling an interesting outfit could be seen, but the dirty tide of business casual overwhelmingly dominated.
The dress sense of the award winners is grim. Nothing hip, nothing radical, nothing innovative, perhaps one here or there vaguely smart, but really just oceans of drab dullness. A payroll conference would be more fashionable and edgy.
An honourable exception mention should go to Matt from WordPress. He, at least, wore a tie. And it matched. DFOF would have avoided the button down shirt with a tie, but compared to the other winners, Matt was Jude Law.
Fewer men than try it can do stubble though.
Before next year’s awards, DFOF hopes that the nominees and attendees visit The Sartorialist Blog. DFOF would prefer to write something upbeat.